SEO - A Basic Breakdown

OK… so you know that SEO stands for search engine optimisation, but, if SEO isn’t your area of expertise there are a few things that we think every Marketer should understand. It is a strategy that focuses on improving your website's presence and ranking in search engines like Google and Bing.

SEO helps you attract more organic traffic to your website from people who are looking for what you offer. Every marketing team needs to know the basics of SEO, as it can help you reach more potential customers and grow your business online. Here are some of the main things you need to know about SEO (the first two we think you may be familiar with):

Keyword research - This is the process of finding out what words and phrases your target audience uses to search for your products, services, or information. Keyword research helps you understand your customers' needs, preferences, and intent, and create content that matches their queries.

Content creation - This is the process of crafting high-quality, relevant, and engaging content for your website that answers your audience's questions and provides value. Content creation helps you showcase your expertise, authority, and trustworthiness, and build a loyal following.

On-page SEO - This is the process of optimising your web pages to make them as clear and relevant as possible for both search engines and users. On-page SEO involves using keywords strategically in your titles, headings, URLs, meta descriptions, images, and text, as well as improving your site speed, readability, and user experience.

Link building - This is the process of getting other websites to link to your website. Link building helps you build trust and authority in your niche, as it signals to search engines that your website is valuable and trustworthy. Link building can be done through various methods, such as guest posting, outreach, social media, content promotion and more.

Technical SEO - This is the process of helping search engines find, crawl, and index your website efficiently. Technical SEO involves fixing any errors or issues that might prevent search engines from accessing or understanding your website, such as broken links, duplicate content, slow loading speed, poor mobile friendliness, etc.

By following these steps, you can improve your website's performance and visibility in search engines and attract more qualified traffic to your website. If you have any questions, we’d love to help you. Drop us a message at: hello@brandculture.co.uk