Has Absence Made The Heart Grow Fonder

Brand Culture is celebrating its first year in business! Starting out just 12 months ago with a single client, we have grown the business and now have an exceptional client base including a number of diverse trade businesses, consumer retail and some really lovely charities.

I would like to take this opportunity… being a new year and all… to thank everyone that has supported Brand Culture. Firstly, to my beautiful family for providing endless encouragement and patience as I juggle work and home life. Thank you also to the amazing people that have worked with me and become an invaluable part of Brand Culture. Finally, thank you to our incredible clients for having faith in Brand Culture and helping us to realise our own business dreams.

Our focus this past year has been very much on client development and expanding our portfolio, which we have successfully done. However, it has been at the slight detriment of building our own brand. What we’ve learnt is that you can’t do it all, and sometimes… something has got to give. Not wanting to set ourselves up to fall but one of our new years resolutions is to return to the social scene – so watch this space!!

The businesses we knew nearly two years ago have all changed and we’ve been left wondering if they will ever go back to how they once were. Some sadly have not survived the pandemic and for those that have it is likely to have been a hard slog.

Brand Culture reassuringly has weathered the storm of not just the impact of COVID-19 but also a personally tumultuous year. We cannot thank our very loyal and patient clients enough for their support.

So you might have noticed that Brand Culture has been a little absent on social media recently. I have to admit… the combination of running a business and holding down the fort at home has been a lot more challenging than anticipated! Unfortunately, it meant that we had to have a little social hiatus.

Even as an advocate of the importance of consistent social media messaging it was one of the first things that we scaled back on. Client work became the priority… and always will be. Our rule of thumb with social posting is that it really needs to be a regular activity. Posting every now and then will remind followers that you are still there but won’t have the same impact or help to achieve social targets.

Social media for many businesses has provided a much needed lifeline, essentially delivering ‘free’ promotion and access to untapped audiences, whilst also allowing them to remain engaged with existing customer bases. Social platforms have championed business stories, casting spotlights on business heroes and business survivors.  

Despite a very successful year for Brand Culture, which far exceeded our expectations, we have to wonder if we had remained committed to our own social strategy if we could have done even better. It is without question that we would have a wider web presence, which would have helped us expand our reach and most likely won us even more business.

So, yes, we need to get back to it and we will be taking a leaf out of our own playbook and committing to social strategy of our own. It is a known fact that people like following the journey of others and hopefully Brand Culture’s 2022 adventure will be worth following, liking and sharing too!