Memorable Marketing Campaigns

What are your most memorable marketing campaigns? For us it’s Nike’s ‘Just do it’ campaign and Volkswagens 1960’s ‘Think Small’ campaign, they’re iconic! They both demonstrate a clear message hitting the target audience, they create an emotive reaction which makes them memorable.

Understanding your audience is key to creating a successful marketing campaign.

At Brand Culture we make it our business to help companies uncover the likes and dislikes of their audiences. We create defined personas to help develop content that resonates specifically to them.

IDEAS – We love them! Brainstorming is one of our favourite past times and we encourage all teams to do It often!

THINK OUTSIDE THE BOX – Creativity often involves taking risks. Don’t be afraid to try something new and different.

VISUALS – It’s true, a picture paints a thousand words. Visuals grab people’s attention. Images, videos, infographics … they all help to make content more engaging.

Sometimes the simplest ideas are the best ones. Don’t overcomplicate things. Keep up with the latest trends and technologies in your industry. This can help you stay ahead of the competition and come up with new ideas.

The benefits of getting creative and thinking ‘out of the box’:

• Increased brand recognition: Creative marketing can help your brand stand out in a crowded landscape and make it more memorable.

• Better engagement: Creative marketing can help you engage with your audience in a more meaningful way. It can help you create content that resonates with them and encourages them to act.

• Improved ROI: Creative marketing can help you get more bang for your buck. By creating content that is more engaging and memorable, you can improve your return on investment.

• Better alignment with business goals: Creative marketing can help your marketing team better align its marketing strategies with the company’s overarching business goals.

• Competitive advantage: Creative marketing can help you stay ahead of the competition by creating content that is more engaging and memorable.