Ask Me Anything

WHAT IS A COMMON MISCONCEPTION ABOUT BRANDING?

The most common misconception about branding is that it is all about a logo and how things look. It is in fact so much more than just that. A brand encompasses business process, its employees, attitudes, behaviours and ambitions.

WE WOULD LIKE TO REBRAND, WHAT ADVICE CAN YOU GIVE?

It is important to remember that a rebrand is not just about changing a logo, colours and fonts. If you are rebranding, you need to have a purpose for doing so. One that is more than just ‘we fancy a change’. Consider the knock on effects of rebranding and ensure you have the resources to support the change.

HOW IMPORTANT IS BLOGGING?

Very. Blogs allow your business to communicate with your target audience in a more relaxed and relatable way. They are an essential platform for opinion, debate, discussion and viewpoint. Blogging also provides essential content to keep your business relevant and your supports your website with current material, which contributes to good SEO.

CAN MARKETING REALLY WIN BUSINESS?

Yes. Marketing is an essential part of any business plan and is the anchor point for how the business communicates with its existing and potential customers. Effective engagement is key to winning business and staying ahead of the competition. This is achieved through various marketing activities such as emarketing, direct campaign delivery, events, website, social media, blogging, vlogging… the list goes on. These all need to be aligned with your business processes, which need to be considered within a marketing strategy that addresses short, medium and long term business objectives.

HOW DO I DEVELOP A STRONG CONTENT OUTREACH STRATEGY?

A content and outreach strategy begins with understanding your audience and identifying different stages of engagement. Data that you have on your target audience will prove invaluable towards developing personalised messages. You need to consider key trigger points within your customer journey, which will help to pinpoint what content is appropriate and identify which outreach channels are most appropriate.

HOW DO YOU COMPETE IN PAID MEDIA WITH A LIMITED MARKETING BUDGET?

Paid media can be a highly competitive. If you are limited by budget it is essential that thorough keyword research is undertaken. It is important to understand what specific keywords can achieve easy wins rather than adopting the generic ones. Using long and short-tail keywords to target visitors and different stages of their decision making process will also pay dividends. Cost efficient and effective paid media needs detailed research and planning before any budget is assigned.